Privacy Policy

Profoto Academy Privacy Policy

1. Introduction

This privacy notice explains how Profoto AB (“Profoto”, “we”, “our”, or “us”) processes your personal data in connection with your use of our online education platform academy.profoto.com (the “Website”), our applications, and other related services.

We process personal data when you create an account, purchase or access a Course, subscribe to newsletters, receive marketing communications, or otherwise interact with us.

We respect your privacy and are committed to protecting your personal data. All processing is carried out in accordance with the EU General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. Why We Process Your Personal Data

We process your personal data for the following purposes:

- to create and manage your account at academy.profoto.com;
- to provide access to purchased digital Courses and related materials;
- to process payments and issue order confirmations;
- to provide customer service and technical support;
- to send you information, updates, and marketing communications (if you have consented);
- to maintain and improve the functionality and performance of our platform;
- to comply with legal and regulatory requirements, such as accounting laws; and
- to manage relationships with instructors, suppliers, or other business contacts.

We may also use cookies and similar technologies to improve the Website experience. More information about cookies is available in our Cookie Policy.

3. Legal Basis for Processing

Our processing of personal data is based on the following legal grounds:

- Contractual necessity – when processing is required to provide a purchased Course, administer your account, or deliver customer support.
- Legitimate interest – when we process data to improve our services, send marketing to professionals, or maintain business relationships.
- Legal obligation – when processing is required to comply with accounting, tax, or data retention laws.
- Consent – when you agree to receive newsletters, participate in marketing, or allow non-essential cookies.

You may withdraw your consent at any time.

4. Personal Data We Process

Depending on your interaction with us, we may process the following personal data:

- Contact details: name, email address, company, and country.
- Account details: username, password (encrypted), and course history.
- Payment data: transaction details, billing address, and payment method (handled securely by our payment providers).
- Usage data: how you access and interact with the platform, including log-in times, course progress, and device/browser information.
- Marketing preferences: subscription choices and communication history.

5. Who Has Access to Your Personal Data

We have implemented appropriate technical and organisational measures to protect your personal data from loss, misuse, or unauthorised access.

Access is limited to Profoto employees and service providers who need the data to perform their duties.

We may share personal data with:
- other companies within the Profoto Group to provide support and technical maintenance;
- service providers handling hosting, analytics, customer support, and payment processing;
- trusted partners that help us market or improve the platform.

If your data is transferred outside the EU/EEA (for example, to the US, Canada, or Japan), we use EU Standard Contractual Clauses (SCCs) approved by the European Commission to ensure an adequate level of protection.

5A. Use of Teachable as Platform Provider

Profoto Academy is hosted and operated on the Teachable platform, a third-party learning management system (LMS) provided by Teachable, Inc., headquartered in New York, USA.

When you create an account or purchase a course on academy.profoto.com, certain personal data such as your name, email address, and payment details are collected and processed by Teachable on behalf of Profoto. Teachable acts as a data processor, handling this information under Profoto’s instructions and in accordance with the EU Standard Contractual Clauses (SCCs) for international data transfers.

Teachable may also use third-party payment processors and hosting providers to operate its services securely. All such processing is governed by data protection agreements ensuring compliance with GDPR standards.

You can read more about Teachable’s privacy and data handling practices in

their Privacy Policy at https://teachable.com/privacy-policy. By using

academy.profoto.com, you acknowledge that your data will be processed both by

Profoto AB and Teachable, Inc., in accordance with their respective privacy

policies and applicable law.

6. Data Retention

Your personal data will only be stored as long as necessary for the purposes it was collected for, or as required by law.

- Account data is stored while your Profoto Academy account is active and for two years after inactivity, unless you request deletion earlier.
- Payment and financial data is stored for seven years in compliance with Swedish accounting law.
- Marketing contact details are kept for up to two years after your last interaction unless you unsubscribe.
- Technical logs and cookies are stored according to our Cookie Policy.

7. Your Rights

As a data subject, you have the following rights under GDPR:

- Access: You can request information about the personal data we hold about you.
- Correction: You can ask us to correct inaccurate or incomplete data.
- Deletion: You may request that we delete your data (“right to be forgotten”).
- Restriction: You can request that we temporarily limit processing under certain conditions.
- Objection: You can object to certain processing, such as marketing.
- Data portability: You can request to receive your data in a machine-readable format.

If processing is based on consent, you may withdraw that consent at any time by

contacting us at [email protected].

If you have concerns about how we process your personal data, you have the right to file a complaint with your local data protection authority.

8. Changes to This Policy

We may update this Privacy Policy from time to time. All updates will be published on academy.profoto.com, and material changes will be clearly communicated on the Website.

9. Contact

Profoto AB
Reg. No. 556115-5838
Landsvägen 57A
172 65 Sundbyberg, Sweden